diff --git a/docs/architecture.md b/docs/architecture.md
index 6ff6fb0..389aa81 100644
--- a/docs/architecture.md
+++ b/docs/architecture.md
@@ -11,7 +11,7 @@
 
 ## Mission
 
-Open-core, Kubernetes-native centralized logging platform. Compete with
+Self-hosted, Kubernetes-native centralized logging platform. Compete with
 Splunk on features; win on cost-per-GB, a modern language stack, and
 multi-tenant RBAC that's actually honest about its guarantees.